HubSpot Academy Inbound Certification Answers Updated

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HubSpot Inbound Certification Exam Answers Certificate
HubSpot Inbound Certification Exam Answers Certificate

Understanding the Fundamentals of Inbound Module 1 Answer

This module doesn’t contain any quiz, or test.

Growing Your Business With a Flywheel Model Module 2 Answer

1. What is a flywheel?

  • A wheel that spins without needing a power source.
  • A machine that stores rotational energy.
  • A wheel of cheese that attracts flies.
  • A part of a fly fishing reel used to catch fish.

2. True or false? The flywheel will replace all funnels in your company.

  • True
  • False

3. Why is the inbound methodology represented as a circle?

  • The circle represents the buyer’s journey.
  • The circle represents the funnel that drives your business.
  • The circle represents a power source for your company.
  • The circle represents the flywheel that drives your company’s growth.

Creating a Company Purpose Module 3 Answer

1. What is in the center of Simon Sinek’s Golden Circle?

  • What
  • When
  • How
  • Why

2. What is Jobs Theory?

  • A way of understanding why customers buy your product
  • A way of hiring the best possible candidates
  • A way of measuring your company’s sales efforts
  • A way of training new team members

3. You’ve used Jobs Theory to conduct research on how customers are buying your products. You’ve discovered that they’re buying for a different reason than you expected. What should you do?

  • Review the Jobs Theory research you did and look for errors.
  • Use your findings from Job Theory to change your company’s internal understanding of its purpose.
  • Interview a few customers and employees and ask them which version they think your company should use.
  • Do another round of job interviews and see if you get a different result.

Setting Business Goals Module 4 Answer

In fourth module no questions are available

Creating Buyer Personas Module 5 Answer

1. What is a buyer persona?

  • A measurement of how likely a prospective buyer is to buy your products
  • A specific prospect that your sales team needs to make a sales plan to engage with
  • A semi-fictional representation of your ideal buyer based on data, interviews, and some educated guesses
  • A demographic description of someone who purchased one of your products within the past six months

2. True or false? When creating a buyer persona, you should get input from as many departments as possible.

  • True
  • False

3. When is the work of creating a persona finished?

  • When the persona exactly matches a certain percentage of new prospects
  • Never. You should update your personas on an ongoing basis.
  • When you’ve interviewed at least 15 customers
  • When it reaches a certain predetermined length

Developing the Buyer’s Journey for Your Business

1. What are the three stages of the buyer’s journey?

  • Awareness, Consideration, Decision
  • Awareness, Decision, Evaluation
  • Consideration, Decision, Evaluation
  • Activate, Consider, Purchase

2. What is the definition of the buyer’s journey?

  • A semi-fictional representation of your ideal customer based on market research and real data about your existing customers
  • The active research process someone goes through leading up to a purchase
  • The passive research process that you and your company go through when doing research on your buyer persons
  • The active research process you go through when deciding on what people to hire for your company
HubSpot Academy Inbound Certification Final Exam Answers
HubSpot Academy Inbound Certification Final Exam Answers

HubSpot Academy Inbound Certification Final Exam Answers

Here we are at the final stage of this course where you have to give your final test to gain the certification of it but before giving the exam you must know a few points about this exam.

  • It has 60 total questions
  • It may require 1 hr to finish
  • To pass the exam 45 questions must be correct
  • If you failed you have to wait for 12 hr to reappear
  • Total time to finish exam is 3hr
  • You can’t go back once you have submitted the answers

Keep these points in mind, and lets start the test.

1. What is the buyer’s journey?

  • It’s the active research process someone goes through leading up to a purchase.
  • It’s the experience your prospect goes through when learning about your brand.
  • It’s the inbound methodology but from the buyer’s perspective.
  • It’s the set of actions that a buyer goes through after he or she made a purchase.

2. If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?

  • Awareness
  • Consideration
  • Decision
  • All of the above

3. Which departments should be involved in creating content?

  • All departments
  • Just marketing
  • Just marketing and sales
  • All customer-facing departments

4. True or false? Most buyers start researching potential solutions before they meet with a salesperson.

  • True
  • False

5. Fill in the blank: Your __________ is your strongest acquisition lever.

  • content library
  • current customer base
  • inbound tool stack
  • sales-qualified leads

6. What does CRM stand for?

  • Custom Rendering for Mobile
  • Custom Relationship Modules
  • Customer Relationship Management
  • Customer Rotation Model

7. What are the stages in the inbound methodology?

  • Get Found, Convert, Analyze
  • Attract, Engage, Close
  • Attract, Engage, Delight
  • Attract, Convert, Close, Delight

8. True or false? Attracting is the role of marketing. Engaging is the role of sales. Delighting is the role of services.

  • True
  • False

9. What occurs during the attract stage of the inbound methodology?

  • You answer questions and provide solutions for the challenges your prospects and customers face.
  • You focus on bringing prospects and customers to your social pages or website through relevant and helpful content.
  • You exceed a prospect or customer’s expectations so much that they’ll want to tell their friends and family about you.
  • You collect information about the individual you’re working with.

10. When does the engage stage of the inbound methodology begin?

  • The engage stage begins when a purchase occurs.
  • The engage stage begins when a customer leaves you.
  • The engage stage begins when a prospect or customer takes a desired action.
  • The engage stage begins when a prospect or customer proposes you give them a discount.

11. What is the purpose of the delight stage of the inbound methodology?

  • To exceed expectations
  • To provide an outstanding experience every time a prospect or customer interacts with your company
  • To go the extra step to ensure a prospect or customer accomplishes what they set out to do
  • All of the above

12. Fill in the blank: Inbound is about _____ with the world.

  • sharing your brand
  • expressing your opinions
  • sharing your knowledge
  • building a brand

13. True or false? As buying behavior changes, the inbound philosophy will also evolve.

  • True
  • False

14. Who is responsible for delighting prospects and customers?

  • Services
  • Marketing and Services
  • Sales and Services
  • Marketing, Sales, and Services

15. The inbound methodology is a circle. What does it represent?

  • funnel
  • obelisk
  • flywheel
  • cyclone

16. Which place is recommended for the storage of your prospect’s information?

  • A knowledge base
  • A notepad
  • A CRM system
  • An email provider

17. True or false? It’s a best practice to gate and deliver the majority of your content over live chat.

  • True
  • False

18. Which of the following is NOT true about a flywheel?

  • Flywheels store momentum.
  • Flywheels represent a circular process rather than a linear one.
  • Flywheels are able to stand unsupported for an indefinite amount of time.
  • Flywheels accelerate as you add more energy to them.

19. True or false? Every customer has to have a fantastic experience in order for your company’s flywheel to accelerate.

  • True — even a single unhappy customer will scare away potential customers, so you need to hold your teams to a standard of pleasing every single customer they work with.
  • True — if you aren’t providing a flawless customer experience to every one of your customers, you aren’t operating a flywheel company.
  • False — not all customers are going to be happy all the time, but your flywheel can counteract their unhappiness by increasing the total size of your customer base.
  • False — thinking of your company as a flywheel will encourage your teams to provide as good of an experience as possible, even to your most difficult customers.

20. In a flywheel business, which of the following is the most important source of new prospects?

  • Marketing
  • Sales
  • Advertisements
  • Word-of-mouth

21. What is the relationship of funnels and flywheels to each other?

  • The flywheel replaces all funnels.
  • A flywheel and a funnel represent the same basic premise.
  • Individual funnels can be interconnected within a flywheel.
  • Creating a flywheel is the first step in developing a robust funnel.

22. How can thinking of your business as a flywheel foster cross-team collaboration?

  • If each team has separate funnels, a flywheel can help them understand how those funnels fit together and support each other.
  • It’s impossible for a funnel to apply to multiple teams.
  • Funnels inevitably cause friction between teams.
  • A flywheel replaces the standard org chart by showing each individual employee and team their relationship to every other employee and team.

23. What is the relationship between the inbound methodology and the concept of a flywheel?

  • The inbound methodology has arrows to show the direction your flywheel should spin.
  • The inbound methodology is shown as a circle. It presents the flywheel that will drive your businesses growth.
  • The only way to make your company operate like a flywheel is to use inbound techniques.
  • The inbound methodology represents a funnel that exists in one part of your company’s flywheel.

24. Which of the following is the best way to align a company’s employees around a single purpose?

  • Defining a culture that encourages employees to focus on fulfilling the company’s purpose
  • Holding regular training sessions to remind employees what the company’s purpose is and teach them what they need to do to fulfill it
  • Having a randomly selected employee recite the company’s purpose verbatim at the beginning of every meeting
  • Adding the company purpose to every employee’s email signature

25. Which of the following is NOT a key part of a company’s culture?

  • The company’s mission
  • The company’s values
  • What customers say about the company
  • The way employees behave when unsupervised

26. What is Jobs Theory?

  • A framework for defining internal job titles and descriptions.
  • The idea that a company should only have as many employees as it has “vital, relevant jobs” to do.
  • A method for understanding why people buy certain products and services.
  • A management system created by Steve Jobs.

27. Which of the following is NOT a “job dimension” that Jobs Theory might uncover?

  • Demographic information
  • Functional requirements
  • Financial requirements
  • Personal identity

28. How does your company’s purpose affect “back office” teams (accounting, legal, etc.)?

  • Your back office teams should define and maintain your company’s purpose and find ways to share it with the rest of the company.
  • Back office teams should find ways to make sure accounting processes, legal forms, etc. are focused on the needs of your customers.
  • Back office teams should be aware of your company’s purpose but will not be affected by it directly.
  • Back office teams should audit customer-facing teams to ensure the company’s purpose is being fulfilled.

29. Which of the following best describes a buyer persona?

  • A list of demographic information that correlates with an interest in buying your product
  • An individual prospect that your company has identified as a good fit for your offering who will likely be receptive to outreach from your teams
  • A description of your ideal buyer that sounds like it’s talking about an individual person but is based on aggregated information about your target market
  • A sentiment analysis of a prospect that tells you how cooperative they’ll be during the sales conversation

30. Who at your company will buyer personas most benefit?

  • The marketing department because buyer personas are primarily a marketing tool.
  • The sales team because buyer personas are primarily meant for qualifying leads.
  • All customer-facing teams because a good buyer persona can provide value to marketing, sales, and services.
  • Executive leadership because a good buyer persona will rally the company around the leadership’s vision of the ideal customer.

31. Who should be involved in creating your buyer personas?

  • Marketing should create your buyer personas because they have the most data about prospects.
  • Services should create your personas because they have the most data about customers.
  • Your executive leadership should create your buyer personas because they best understand the company vision.
  • Anybody who interacts with your customers, directly or indirectly, should be invited to give input.

32. True or false? There should be one person who is tasked with creating and maintaining your buyer personas.

  • True — you need to get input from as many people as possible, but you should have one person who is accountable for making sure personas are created and maintained.
  • True — having more than one person involved in the creation process can lead to inconsistencies within a single persona.
  • False — if one person is in charge of personas, their point of view will be disproportionately represented in the personas they produce.
  • False — personas should be created and maintained by a cross-functional task force that operates with a flat structure where no one member of the team has any more authority or responsibility than any other team member.

33. What is the relationship between your company’s purpose and your buyer personas?

  • Your company’s purpose is created by combining your buyer personas together into a single company persona.
  • Your company’s purpose describes the culture your employees experience while buyer personas describe your company’s responsibility to customers.
  • The people who buy from your company (personas) are the only ones who understand the mission your company is trying to accomplish (purpose).
  • Having a deep understanding of the problem your company solves (purpose) can help you identify the people who have that problem (personas).

34. What kinds of information does your marketing team likely need included in a persona?

  • The number of people represented by that persona that they need to bring to the website each month
  • How the persona finds answers to problems and how they prefer to be communicated with
  • The persona’s first name and email address so that they can be sent personalized marketing emails
  • The size of the target market represented by each persona

35. What kinds of information does your sales team likely need included in each persona?

  • The size of the target market represented by each persona
  • The full name, title, and direct phone number of the persona so that they can reach out and initiate a sales conversation
  • The goals and challenges the persona typically has that your product can help with
  • Their quota for the number of sales they need to close with that persona each quarter

36. What kinds of information does your customer service team likely need included in each persona?

  • Their service level agreement (SLA) when serving people who match that persona
  • The percentage of your customer base represented by that persona
  • The persona’s full contact information and purchasing history so that they know how to respond to service calls from them
  • The parts of your offering that the persona likes most and least

37. If a sales rep is speaking with a specific person and discovers that the person doesn’t exactly match their assigned persona, what should the sales rep do?

  • Rely on the information in the persona and ignore apparent differences. Personas often contain information that people don’t know about themselves and should be trusted over anything the individual person says.
  • Focus on serving the person using the information they provide even if it doesn’t match the persona. If the same discrepancy comes up repeatedly, the persona might need to be updated.
  • Send the person back to marketing. Marketing will nurture the person until they’re more qualified for sales outreach and match their persona more closely.
  • Create a new persona. In order for personas to be as accurate as possible, your team may need to have almost as many personas as you have prospects, leads, and customers.

38. When it comes to goal setting, what are objectives?

  • Objectives are statements that define the quantitative outcome of your goal.
  • Objectives are statements that define the qualitative outcome of your goal.
  • Objectives are statements you use to benchmark and monitor the progress toward your key result.
  • Objectives are statements you use to benchmark the performance of every individual contributor.

39. When it comes to goal setting, what are key results?

  • Key results are how you quantitatively benchmark and monitor how you get to the objective.
  • Key results are how you qualitatively benchmark and monitor how you get to the objective.
  • Key results are statements you use to benchmark the performance of every individual contributor.
  • Key results are reports that explain how you know how your competitors are performing.

40. True or false? Objectives typically have a designated time period, while key results can be long lived.

  • True
  • False

41. What is the three horizon framework?

  • The three horizon framework is the sun’s relative position to the earth at any point of the day.
  • The three horizon framework is a way to allocate stock in your business’s investment portfolio.
  • The three horizon framework is a performance plan that enables you to see the best and worst performers on your team.
  • The three horizon framework is a way to conceptualize what your business wants to accomplish in the short term, mid term, and long term.

42. In the three horizon framework, what does horizon one symbolize?

  • The initiatives you take to power short-term success
  • The initiatives you take to power mid-term success
  • The initiatives you take to power long-term success
  • The initiatives you choose to omit or de-prioritize or de-prioritize

43. In the three horizon framework, what does horizon two symbolize?

  • The initiatives you take to power short-term success
  • The initiatives you take to power mid-term success
  • The initiatives you take to power long-term success
  • The initiatives you choose to omit or de-prioritize

44. In the three horizon framework, what does horizon three symbolize?

  • The initiatives you take to power short-term success
  • The initiatives you take to power mid-term success
  • The initiatives you take to power long-term success
  • The initiatives you choose to omit or de-prioritize

45. What’s the maximum number of top priorities a company should have at any given time?

  • 5
  • 6
  • 7
  • 9

46. Fill in the blank: You can attract people by using _________ to create content and experiences.

  • a contact database
  • external thought leaders
  • your expertise
  • sales reps’ knowledge

47. In the engage stage what do you collect from an individual?

  • goals
  • first name
  • information
  • email address

48. True or false? The buyer’s journey is only used by your marketing team.

  • True
  • False

49. What might your customer service team use the buyer’s journey for?

  • Cross-sell
  • Up-sell
  • Resell
  • All of the above

50. What is the relationship between a company’s profits and its purpose?

  • A company’s purpose is to generate profits.
  • A company’s profits enable it to fulfill its purpose.
  • A company’s profits distracts from its purpose.
  • A company’s purpose drives profits.

51. How is your product’s “job to be done” tied to your customer’s personal identity?

  • Your customer wants your product to reflect what they believe about the world.
  • You have to understand a customer’s personal identity in order to understand the job they’re hiring your product to do.
  • By researching the job your product does, you’ll better understand the identity of your customer.
  • By researching your customer’s personal identity, you’ll uncover the job they’re trying to get done.

52. Why is it important to make sure the people buying your product are happy?

  • Happy customers generate more customers through word-of-mouth recommendations.
  • Word-of-mouth from unhappy customers can prevent potential customers from buying.
  • Happy customers are more likely to become repeat customers.
  • All of the above

53. True or false? If you want to think of your company as a flywheel, you shouldn’t think of your sales process as a funnel.

  • True
  • False

54. How can thinking of your business as a flywheel improve the handoff between sales and services?

  • By merging the sales and services teams into a single team
  • By giving more visibility into the steps involved to make the handoff go smoothly
  • By having salespeople take on post-sale responsibilities
  • By providing more granular reporting during the sales process

55. Which of the following are principles of inbound? (Choose all that apply.)

  • Personalize for impact.
  • Energize for consistency.
  • Synergize for gratuity.
  • Empathize for perspective.

56. Fill in the blank: During the attract stage of the inbound methodology, an inbound business focuses on __________________. (Choose all that apply.)

  • becoming a trusted advisor to a prospect
  • attracting prospects and customers through relevant and helpful content
  • immediately adding value to a prospect’s buyer’s journey
  • exceeding a prospect’s expectations in the buying process so that they’ll want to tell their friends and family about your company

57. True or false? Delight is only about the customer experience your service delivers.

  • True
  • False

58. Fill in the blank: _________ of consumers have discontinued communications with a company because of irrelevant promotions or messages.

  • 94%
  • 74%
  • 77%
  • 85%

59. Fill in the blank: _________ of customers will never do business with a company again after one negative experience.

  • 61%
  • 46%
  • 51%
  • 34%

60. Fill in the blank: To build trust with your target audience, you need to align with the way they _________. (Choose all that apply.)

  • think
  • research
  • purchase
  • experiment

Other Questions Of HubSpot Inbound Certification Answers

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HubSpot Academy Inbound Certification Final Exam Answers
HubSpot Academy Inbound Certification Final Exam Answers

Introduction to Inbound Certification

Inbound is a business philosophy that is based upon helping people in growing their business. It helps you to create good relationships with strangers, prospects, and customers.

It is a good way of marketing, selling, and helping the customers, inbound is something like knowing about the customer’s view about the product and it is also a business strategy.

This course is divided into 7 lessons and each lesson has its own tactics and helps you to understand the market and marketing strategy in a better way, and at the final, you have the final exam of Inbound certification.

But you don’t have to worry about the exam because all the questions asked in the final exam of Inbound marketing are based on the lessons you have learned in this course.

Conclusion

I hope this article would be helpful for you to pass the exam with ease if it helped you in any way then don’t forget to share it with your friends on social media.